Maximizing Your Earnings: Can You Successfully Sell Term Life Insurance?

Pinterest LinkedIn Tumblr

As insurance agents, one of the most important decisions we make is choosing which policies to offer. In recent years, term life insurance has become an increasingly popular option for both customers and agents. But just how profitable can it be? Is selling term life insurance a viable way to maximize your earnings? Let’s take a closer look.

Maximizing Your Earnings: Can You Successfully Sell Term Life Insurance?

Understanding Term Life Insurance

Term life insurance is a type of policy that provides coverage for a specific length of time – typically 10, 20 or 30 years. It’s designed to help provide financial security for loved ones in case the policyholder passes away during the specified term.

Some key features of term life include:

  • Lower premiums compared to permanent life insurance
  • A fixed death benefit amount
  • No cash value accumulation

Selling Term Life as an Agent

While some might think that lower premiums mean lower commissions, there are several factors that make selling term life advantageous for agents. Consider the following:

  1. Customers are more likely to buy term life

With its budget-friendly pricing and straightforward structure, many consumers find that term life is easier to understand and more appealing than other types of policies.

  1. Easy underwriting process

The underwriting process for term life policies often involves only a basic health questionnaire or medical exam (depending on age and coverage amount). This means less time spent on paperwork and processing – freeing you up to sell more policies.

  1. High volume potential

Since premiums are generally lower than permanent policies, it’s possible to sell multiple-term policies within a year — especially if working with young families who need affordable protection but may not be able to afford other options.

4.Lower customer attrition rates

Compared with complex products like whole/universal/variable universal plans which can carry high lapse/ surrender rates due in part by complexity or inability due affordability issues coupled with changing financial priorities can lead to policy abandonment –term generates a relatively stable book of business retaining customers across different life stages with many converting term policies into permanent ones.

Key Factors for Profitability

The bottom line is that selling term life insurance can be a profitable venture. However, there are several key factors to consider in order to maximize earnings:

  1. Volume

It’s important to sell enough policies in order to generate the income needed. This means working hard at building a solid customer base and cultivating relationships that drive repeat business.

  1. Quality Leads

Invest your time carefully targeting those who are most likely to buy and have long-term coverage needs or possible future conversion opportunities such as annual reviews or access via riders within the policy itself.

3.Lifetime value of Policyholder

Understand how the Lifetime Value (LTV) of each policy holder will impact you margin over time- while it may appear write fewer larger cases pays off sooner, consider other LTV variables like renewal premiums on re-writes/renewals lost opportunity costs without scheduled client updates etc..

4.Customer service excellence

Great customer service sets agents apart from competitors- quickly following up on any issues/claims queries speaks volumes around trustworthiness and builds credibility not just with existing clients but also amongst referrals generated by satisfied clients.


In conclusion, selling term life insurance has become an increasingly popular option for both consumers and agents alike. When done effectively – it offers low cost options for longer coverage terms where typically significant amounts of death benefit may be needed early in someone’s career ie; To protect a young family/dependants during their critical years through affordable protection until savings accrue or other financial demands subside ensuring continued earning potential.The key lies in understanding buyer motives , target quality leads carefully & continually delivering superior customer services allowing you generate interest in more policies from satisfied clients whilst being able create long-lasting relationships fulling their ever-changing lifetime cash flow & protection needs.


Sure, here are three common FAQs with answers for “Maximizing Your Earnings: Can You Successfully Sell Term Life Insurance?”.

Q1: What is term life insurance?
A1: Term life insurance provides coverage for a limited period of time, usually between one and thirty years. If the policyholder passes away during the coverage period, their beneficiaries receive a payout. Unlike whole life insurance policies that have both an investment and insurance component, term life insurance only offers death benefit protection.

Q2: Is it possible to successfully sell term life insurance?
A2: Yes! With the right approach and skills, you can successfully sell term life insurance policies. It’s important to know your target market well and understand their needs before pitching your services. Building trust with your clients is crucial; being knowledgeable about different types of policies will help you establish credibility in the industry.

Q3: How do I maximize my earnings selling term life insurance?
A3: Maximizing your earnings selling term life insurance requires developing effective marketing strategies such as referrals from satisfied customers or networking events targeting professionals who may need additional coverage. Partnering with reputable insurers that offer competitive packages may also drive more business your way as well as providing excellent customer service. Continual education through attending seminars or training sessions helps develop product knowledge that attracts new customers while retaining existing ones by offering ongoing support throughout the duration of their policy.